Choosing the right video format for each social platform can make the difference between a viral video and one that gets lost in the algorithm. Learn the optimal settings for each platform.
Why Video Format Matters
Each social media platform has specific requirements for video uploads. Using the wrong format can result in poor quality, longer upload times, or even rejection of your content. The right format ensures optimal compression, quality, and compatibility.
YouTube Video Requirements
YouTube Optimal Settings:
- Format: MP4 (H.264 codec)
- Resolution: 1920x1080 (1080p) or higher
- Frame Rate: 30fps or 60fps
- Bitrate: 8-12 Mbps for 1080p
- Aspect Ratio: 16:9 (landscape) or 9:16 (shorts)
- Audio: AAC, 128-384 kbps
Instagram Video Formats
Instagram Feed
- Format: MP4
- Resolution: 1080x1080 (square)
- Duration: Up to 60 seconds
- Frame Rate: 30fps
- Bitrate: 3-5 Mbps
Instagram Stories
- Format: MP4
- Resolution: 1080x1920 (vertical)
- Duration: Up to 15 seconds
- Frame Rate: 30fps
- Bitrate: 3-5 Mbps
TikTok Video Requirements
TikTok Optimal Settings:
- Format: MP4 or MOV
- Resolution: 1080x1920 (9:16 aspect ratio)
- Duration: 15 seconds to 10 minutes
- Frame Rate: 30fps or 60fps
- Bitrate: 2-5 Mbps
- Audio: AAC, 128 kbps
Other Popular Platforms
Facebook & Facebook Reels
- Format: MP4 or MOV
- Resolution: 1080x1080 (square) or 1080x1920 (vertical)
- Duration: Up to 240 minutes
- Frame Rate: 30fps
- Bitrate: 4-8 Mbps
Twitter/X
- Format: MP4 or MOV
- Resolution: 1280x720 (16:9) minimum
- Duration: Up to 140 seconds
- Frame Rate: 30fps or 60fps
- Bitrate: 2-5 Mbps
- Format: MP4, MOV, or AVI
- Resolution: 1920x1080 (16:9)
- Duration: Up to 10 minutes
- Frame Rate: 30fps
- Bitrate: 5-10 Mbps
Quick Reference Guide
| Platform | Format | Resolution | Aspect Ratio | Max Duration |
|---|---|---|---|---|
| YouTube | MP4 | 1920x1080 | 16:9 | 12 hours |
| Instagram Feed | MP4 | 1080x1080 | 1:1 | 60 seconds |
| TikTok | MP4/MOV | 1080x1920 | 9:16 | 10 minutes |
| MP4/MOV | 1920x1080 | 16:9 | 240 minutes |
Pro Tips for Better Results
💡 Professional Tips:
- Always use H.264 codec: Most compatible across platforms
- Keep original quality high: Start with 4K if available, then downscale
- Test on mobile: Most social media is consumed on mobile devices
- Consider file size: Larger files take longer to upload and process
- Use consistent branding: Maintain aspect ratios that work across platforms
Common Mistakes to Avoid
- Wrong aspect ratio: Using 16:9 for TikTok or 9:16 for YouTube
- Too high bitrate: Causes slow uploads and processing delays
- Incorrect frame rate: Using 24fps for platforms that prefer 30fps
- Unsupported codecs: Using HEVC/H.265 on platforms that prefer H.264
- Ignoring platform updates: Requirements change frequently
Conclusion
Understanding each platform's video requirements is crucial for social media success. While it may seem complex, following these guidelines will ensure your videos look professional and perform well across all platforms.
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